Meeting Shaq was a BIG DEAL for me. As a Miamian, he was my (and everyone else’s) favorite Miami Heat player growing up.

It’s no secret that Shaq loves a good disguise. Kind of impossible to hide your identity when you’re 7ft tall so really, it’s more because the man loves getting in costume. And I was more than happy to give him a reason to.

In this case, he was a Walmart employee named “Blaze Burr” (he didn’t like the name—wanted to be called Pookie). We took over the Icy Hot aisle at his local Walmart in Atlanta and had him “casually” push Icy Hot onto customers looking for muscle pain relief.