Super Stay Foundation

Super Stay is one of Maybelline's most iconic foundations. And much like K-pop superstars ITZY, it was MADE TO PERFORM. Hand-selected from many, and rigorously trained for years, ITZY (and Super Stay Foundation) are the ultimate in performance. Made to perform. Made to be ITZY-proof.

My art director and I loved twisting reality in our projects, with this one taking place at a fictional “ITZY Training Center” that puts their K-Pop skills and Super Stay Foundation to the test.

360 campaign: Digital, tiktok, print, ecomm, social.

Senior Art Director: Elysia Berman