Branding

TravelPass Came to us as they were making the shift from B2B to DTC, ready to launch their customer experience-centric platform for a travel booking and itineraries. They needed an identity that would stick out in an industry dominated by names like Airbnb, Expedia and Priceline. With the brand’s mission of opening new doors and enriching people’s lives through travel, we created an identity that evokes a sense of wonder with all of the personal, storytelling elements that come with travel.

Now, TravelPass is more than an all-in-one trip-planning platform. It’s an adventurous travel companion with the inside scoop on the road less traveled.

Creative Director: Chris Logsdon
Lead Designer: Andrew Greif

I crafted the brand’s new Verbal Identity and wrote the brand book.